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The вЂњKeep It LocalвЂќ campaign is highlighting many individual makers who donвЂ™t have the resources to market to consumers beyond their Instagram and Etsy accounts. And the right thing to do, now and always, is to shop local.вЂќ вЂњIt made me think about - itвЂ™s not always the easy way, itвЂ™s the right way.

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вЂњI just got so worried that people would be sitting at home and shopping - вЂOh, I can get everything I need at Amazon, and itвЂ™s free shipping,вЂ™вЂќ she said. She said her participation in the campaign is more about supporting that network of small, women-owned businesses than trying to draw in new clients.

Keep it local how to#

I was like вЂOh, now what?вЂ™вЂќ she said.Д¬aplinger is a part of the WomenвЂ™s Creative, which she said has been a critical support system for small- business owners like herself trying to figure out how to pivot during the pandemic. вЂњWhen those were canceled, I just kind of deflated. She struggled to pivot her self-described cozy lifestyle brand, Bee Hygge, after launching in February because she was banking on selling her wares at large craft markets. She said her business got off to a rocky start in February, but sales are picking up during the colder months. Charles-based quilt maker Linda Caplinger has already felt an uptick in sales because of her participation in the campaign.Д«ee Hygge Linda Caplinger, owner of Bee Hygge, holds up her handmade quilt design.

Fourth quarter is really - December - is where a lot of retailers make their business for the whole year,вЂќ she said. вЂњOur heart goes out to all retailers this time of year. Ranek said any small businesses can still join the campaign. The campaign raised $12,500 in cash from corporate sponsors - including Schnucks, Carrollton Bank, Ameren, Purina and Budweiser Select - to provide the giveaways. The campaign also deploys a street team on Saturdays to find shoppers at small businesses and give them $100 cash or a Schnucks gift card. Each weekend, three participating shoppers are selected to receive either a $500 or $1,000 gift card. The campaign is also giving away cash to shoppers choosing to buy locally. Ranek said in the first week the campaign sold 350 cards, raising more than $11,000 for the organization combating food insecurity in the region. Proceeds of those cards go directly to Operation Food Search. People are encouraged to buy a $30 virtual card that offers discounts to more than 150 local businesses, which can be used through next March.

Keep it local series#

Ranek is working with organizations including 314Together, the WomenвЂ™s Creative, Experience Booklet and Joya on a series of marketing efforts and cash giveaways to sweeten the deal for holiday shoppers. вЂњWhat weвЂ™ve been doing is trying to meet people where they are and how they want to shop.вЂќ вЂњYou canвЂ™t compete with the fact that people are fearful to shop in person. LouisвЂ™ small retailers and makers, whether thatвЂ™s online or in person. ThatвЂ™s why sheвЂ™s helping spearhead a new campaign, dubbed вЂњ Keep It LocalвЂќ to help persuade shoppers to support St. But she said many newer businesses are struggling.

Ranek said 20 years in business at Lusso has helped her develop a loyal customer base to keep her going during the pandemic. вЂњBut as a businessperson, itвЂ™s so hard for us to compete with really big businesses that can make things convenient,вЂќ said the owner of Clayton-based apparel boutiques Lusso and 2Lu. ItвЂ™s simple, shipping is free, and itвЂ™s a low-risk option as the coronavirus pandemic worsens. You can also listen to Newstalk live on or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.As a consumer, Drea Ranek knows itвЂ™s really easy to turn to Amazon to buy holiday gifts. Listen and subscribe to The Pat Kenny ShowВ on Apple Podcasts, Google Podcasts and Spotify.Дownload, listen and subscribe on the Newstalk App. Richard Dillanders owner of Mantra Living joined Pat on the show this morning.

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Whether updating a single room or an entire home, they offer a full design service ranging from colour consultations to on-site visits. They work with our customers to create spaces that inspire. They go beyond just selling products for the home by also providing an interior design service, helping clients to create a space truly unique in every way. They believe in inspiring clients from conception right through to completion by sharing fresh ideas, dynamic design, and modern finishes. Mantra Living is a furniture and interiors store located in Monaghan town. In the first of our new series called вЂKeep it Local,вЂ™ Pat spoke to a Monaghan furniture store looking to inspire your inner interior designer.